London, UK (RPRN) â€“ April 9th, 2009 â€“ Reality Digital, a leading provider of white-label social media solutions for businesses, today announced the official availability of Reality Digital Harmony, an easy-to-use, self service social media solution for building, configuring and managing an online community that will develop brand awareness, enhance audience engagement and generate revenue.
Harmony allows businesses to build from scratch an entire site incorporating the latest digital media, user-generated content (UGC) and social networking capabilities, enabling users to:
â€¢ Upload and share online video, photos, music and documents
â€¢ Rate, tag and comment on media
â€¢ Voice opinions and contribute in blogs, forums and polls
â€¢ Collect friends and join groups
â€¢ Create personalized profiles with favourite playlists and more
For businesses that are new to social media and looking to build buzz and a loyal following around its brand, or startups that need a proof of concept for investment funding, or agencies in need of a turnkey solution to prototype online campaign ideas, Harmony makes building a media-rich social networking community easy for experienced web developers and novices alike.
â€œThis economy has resulted in tighter budgets, reduced staff and scant marketing resources for companies, making it difficult to experiment with social media initiativesâ€, said Cynthia Francis, CEO of Reality Digital. â€œReality Digital Harmony is an entry-level social media platform that makes it easy for businesses to create an online community to enhance their connection with customers in a brand-safe environment. A business can quickly build and configure a site without assistance and start reaching their customers within a matter of minutes. Harmony is customizable, stable and affordable for both small to medium sized businesses and departments within larger companies and allows customers to remain competitive and innovative as they promote their brand, without breaking the bankâ€
Reality Digital Harmony offers a complete set of social media features to make building an online community easy. A wide array of WYSIWYG widgets provides the flexibility to add the most applicable features for specific communities, and because configuration can be controlled, it can be set up once or tweaked every day.
Harmony also includes a comprehensive administrative dashboard which allows users to perform critical business activities like site monetization, content moderation and reporting and analytics.
For more information, visit www.realitydigital.com.
About Reality Digital, Inc.
Reality Digital, Inc. helps businesses drive brand recognition, engagement and revenue through white-label social media solutions that deliver custom online communities rich in digital media, user generated content and social networking capabilities. Reality Digital products include Reality Digital Opus, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry level social media platform for small businesses and projects. Reality Digital customers include leading global brands in media, entertainment, sports, travel and retail. Founded in 2003, Reality Digital has offices in San Francisco and London. For more information, visit www.realitydigital.com