Marketing News: Social Media: “The Big Sexy Buzz”

NVI logoSocial Media: “The Big Sexy Buzz” Pubcon Panel to Demystify Online Marketing

LAS VEGAS,NV(RUSPRNEWS)10/29/2008—The marketing world is scoring high using social media tools to reach a wider audience. And when it was reported by Reuters (reuters,09/16/2008) during an interview with Bill Tancer, author of, “Click: What Millions of People are Doing Online and Why It Matters,” that social media sites now surpass porn sites in terms of popularity, the business world sprung into attention. Addressing the subject at Pubcon in Las Vegas,on November 11, is panellist and blogger Guillaume Bouchard, CEO of NVI, an interactive strategy shop serving the North-American online market.

Guillaume BouchardBouchard is recognized for his ability to not only turn social media into powerful viral buzz, but also into measurable return. A much sought-after speaker and a regular panelist, he’s known for demystifying social media and showing how it can be adapted to business. Bouchard states, “Social media covers a wide range of strategies brimming with potential. It’s important to understand the social media channels to know what sticks for who and where.”

Social media sites such as Facebook, MySpace and others were launched with the simple goal of joining people in the virtual world, but have now developed into serious marketing opportunities for the players who know how to make the rules work for them. But few actually know what those rules are and more importantly how to join the rank of those players. Guillaume Bouchard and other panellists will answer these questions and raise new ones at Pubcon ( panel, “Social Media: The Big Sexy Buzz”, Tuesday November 11. Bouchard will bring to the panel in-depth analysis and the latest research analysis by NVI’s social team, one of the few in its kind, elucidating best practices for social media optimization.

This year’s Pubcon, the search engine and Internet marketing conference is featuring its biggest ever line-up of industry-leading speakers with no less than 85 sessions at the Las Vegas Convention Center, North Hall, on November 11-14, 2008.

PubCon showcases six specialized session tracks per day, with specific themes.

Day One will feature “SEO: Organic Search,” “SEM: Search Marketing,” “Social Media Marketing,” “Video and Multimedia” and the popular “Interactive Site Reviews” track”, the latter also with the participation of Bouchard.

Day Two at PubCon 2008 will include tracks on “Social Brand Reputation Management,”
“Web Hosting” and “Site Content,” while day three will feature tracks on “Linking and
Social Media,” “Domains and Alternative Traffic,” “The Webmaster World of
Technology” and an industry-specific search optimization track.

For a complete schedule of panels, visit

Read NVI’s Articles on Ad Revenues at Hollywood Today:
“Britney, Lindsay, and Recession; Why they increase Readership & Ad Revenue”

Can Improved Online Subscriptions Save Newspapers?

Schedule of panels:

Interactive Site Reviews
11:30a 12:45p Salon F
Social Media Big Sexy Buzz
1:30p 2:50p Salon C

To schedule an interview with Guillaume Bouchard at Pubcon or for a phone an interview, please contact NVI’s PR department at 514-524-7149, ext 230, directline 514-523-3771or write to

About NVI:
NVI was founded in 2004 and has quickly expanded from 4 initial employees to a team of 45 in three years. The company serves to build revenue models for customers by developing and marketing websites. NVI strives to become the largest full-service web agency and web marketing company in Canada and is already the largest web marketing company in Quebec. The company is proud to have worked with clients in such diverse industries as e-tail, employment, real estate, mortgage, financial services, construction, consulting, IT, radio and television media, e-commerce, sports, mobile communication, law, insurance and non-profit organizations.

PR Department:
Tel:514-524-7149 ext 230- directline 514-523-3771

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