Led Zeppelin Bites the Apple at iTunes® Store

Led ZeppelinLed Zeppelin Digital Box Set Available for Pre-Order Exclusively on the iTunes Store
Legendary Group’s Entire Discography Offered for Just $99

CUPERTINO, CA (RUSHPRNEWS)October 29, 2007—Apple® today announced that a special digital box set containing Led Zeppelin’s entire discography, “The Complete Led Zeppelin,” is now available for pre-order exclusively on the iTunes® Store (www.itunes.com).

 “The Complete Led Zeppelin” is a 165-track collection of all 13 of the legendary group’s albums, including the new career-spanning “Mothership” retrospective, for only $99.

“We’re excited to offer Led Zeppelin’s entire catalog as a special digital box set with this pre-order,” said Eddy Cue, Apple’s vice president of iTunes. “Now you can get all of the band’s albums with one click for an incredible $99.”

“Led Zeppelin is a band that made albums; each one legendary from start to finish,” said David Dorn, senior vice president of e-Commerce for Rhino Entertainment. “We’re excited to offer this incredible digital boxed set on iTunes, which represents one of the greatest bodies of music ever recorded and should be owned by every rock music fan.”

Led Zeppelin’s “Mothership,” a 24-track collection of the group’s best-known songs, hand-picked by Robert Plant, Jimmy Page and John Paul Jones, is also available today for pre-order. Touching on every studio album, the collection contains defining songs including “Whole Lotta Love,” “Rock and Roll” and “Kashmir.”  In addition to “The Complete Led Zeppelin” and “Mothership,” Led Zeppelin’s entire catalog of songs and albums will also be available for individual purchase and download beginning November 13.

Fans who pre-order “The Complete Led Zeppelin” or “Mothership” will be automatically entered to win the chance to see the band’s reunion performance at London’s O2 Arena on November 26 as part of the Ahmet Ertegun Tribute. The winners will receive two tickets to the show, round-trip airfare and hotel accommodations.*

For more info on Led Zeppelin visit www.ledzeppelin.com.

The iTunes Store is the world’s most popular online music, TV and movie store and has become the number three music retailer in the US, surpassing both Amazon and Target.** The iTunes Store features the world’s largest catalog with over six million songs, 550 television shows and over 500 movies and has sold over three billion songs, 100 million TV shows and over two million movies.

With Apple’s legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod® and iPhone™ and the ability to turn previously purchased songs into completed albums at a reduced price, the iTunes Store is the best way for PC and Mac® users to legally discover, purchase and download music and video online.

* No purchase necessary. Must be above 13 years and US resident. See www.apple.com/legal/itunes/us/ledz for Official Rules.

** Based on data from market research firm the NPD Group’s MusicWatch survey that captures consumer reported past week unit purchases equivalized so that one CD equals 12 tracks, excluding wireless transactions.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

Press Contacts:
Jason Roth
Apple
jroth@apple.com
(408) 862-2633
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972
NOTE TO EDITORS: For additional information visit Apple’s PR website, or call Apple’s Media Helpline at (408) 974-2042.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPod and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
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