iLoop Mobileâ€™s Michael Becker Honored for Contribution to Direct/Interactive Marketing Industry
SAN JOSE, CA (RPRN)â€“March 23, 2009â€“iLoop Mobile, the leader in mobile technology and services for interactive mobile marketing and mobile content delivery, announced today that Michael Becker, iLoop Mobileâ€™s VP of Mobile Strategy, has been awarded one of the four Rising Stars Awards from the Direct Marketing Educational Foundation (DMEF).
The Rising Stars Award honors talent in the field of direct/interactive marketing, spotlighting the outstanding men and women in this field who are leading this vital community into the future. A special committee made up of current and past DMEF board members, selected by the DMEF Chairman Gary Laben, chose the award winners. Established in 1966 by the Direct Marketing Association, the DMEF is the only national foundation of its kind solely committed to introducing, educating and engaging professors and college students in the thriving business of direct/interactive marketing.
“The DMEFâ€™s Rising Stars Award is unique in that in addition to honoring young professionals 40 years and younger for outstanding career achievements in the direct/interactive marketing field, this award identifies the rare executive who has demonstrated his/her commitment to giving back through education and mentoring to support future generations in this field. Given his relentless efforts to engage and educate students, professors and corporations in interactive marketing, weâ€™re proud to name Michael Becker as one of our 2009 Rising Stars,â€ said Terri L. Bartlett, president of DMEF.
Michael Becker is widely regarded as a preeminent thought leader in the mobile marketing industry, and is a founding member of the iLoop Mobile Labs team of mobile marketing strategists. iLoop Mobile Labs works with top tier international brands, agencies, direct marketers, content publishers and other companies, assisting them with mobile campaign strategy/tactics, design and user engagement. It also provides a wealth of market data, campaign reporting, analysis, and ROI modeling never available before. As part of iLoop Mobileâ€™s total mobile technology and services solution, the iLoop Mobile Labs deliver strategy and best practices that marketers can use when developing mobile campaigns, along with detailed empirical analytics that give marketers more than just the numbers but ROI focused mobile knowledge.
â€œI am very honored by this award from the DMEF,â€ said Michael Becker. â€œThe direct marketing industry is on the cusp of exciting and dramatic change. Consumers are increasingly moving away from traditional channels and embracing interactive new media, with mobile the most exciting and important part of this shift in the direct marketing industry. Iâ€™m very much looking forward to continuing my support of the DMEFâ€™s and DMAâ€™s efforts in new media marketing, and with iLoop Mobile to explore and embrace ways of enhancing the value exchange between marketers and consumers through new media.â€
The Direct Marketing Educational Foundation is a nonprofit organization dedicated to those in the direct marketing industry through its mission to attract, educate, and place top college students in the business of direct/interactive marketing. The DMEFâ€™s programs are designed to encourage participation, equip professors with the most up-to-date educational resources and prepare students for successful careers in this rapidly evolving field. The DMEF publishes teaching resources, career information, and the academic research journal, Journal of Interactive MarketingÂ®.
The DMEF Rising Stars Awards Dinner will take place on Tuesday, June 16 in New York City. The dinner will be attended by hundreds of executives from the field. For more information about the event and DMEF, visit: http://www.directworks.org/Contribute/Default.aspx?id=434
About iLoop Mobile
iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobileâ€™s platform offers an integrated self-service SAAS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, IVR, mobile advertising and many other mobile initiatives. Professional services and mobile marketing expertise are also available for companies looking for assistance with their mobile campaigns. For more information visit www.iloopmobile.com.
iLoop Mobile Contact:
VP Marketing + Communications
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