iLoop Mobile Advances Mobile With Open Platform Architecture for mFinityâ„¢ Platform

iLoop MobileMarket leading mobile marketing, mobile advertising and mobile content delivery platform offers integration with virtually any outside technology enabling unlimited mobile capabilities

San Jose, Calif. (RUSHPRNEWS) 09/09/2008— iLoop Mobile, the leading technology and services company for interactive mobile marketing campaigns, mobile advertising and mobile content delivery, has extended its mFinityTM software-as-a-service platform to enable integration with virtually any third party application, technology or service.

The iLoop Mobile Open Platform is a breakthrough model for mobile that leverages the power of mFinity’s open architecture to offer a fully enabled network exchange of mobile applications and services. iLoop Mobile’s mFinity Platform functions as the “hub” of core mobile capabilities (messaging, mobile Internet, Web), with the Open Platform enabling the integration of unlimited “spokes” of existing or future third party mobile technologies and services as the market evolves. As a result, iLoop Mobile can deliver mobile marketing, advertising, content delivery and mobile enterprise solutions to virtually any market vertical. With mFinity’s Open Platform, iLoop Mobile can offer the most exciting and effective mobile technologies and services in the market within one unified mobile solution.

The mFinity Open Platform offers a decisive advantage for companies looking to leverage mobile for brand marketing, content delivery, advertising or enterprise solutions. Its published APIs and integrated Web services offer faster time to market without the cost and time required to pursue and maintain custom development, as well as increased control and ease-of-use for mobile initiatives. The Open Platform provides companies with unparalleled flexibility, versatility and nimbleness in their go to market execution of mobile initiatives, maximizing revenues and return on investment.

Messaging and Ad Serving

Two key areas of Open Platform’s capabilities are the ability to integrate any messaging aggregator and ad network solution seamlessly into the mFinity Platform. Premier aggregators including OpenMarket, mBlox, VeriSign, Sybase 365, SinglePoint and others have already been integrated for messaging and content delivery needs. Leading mobile advertising solutions such as Google, Yahoo!, DoubleClick, AdMob, AOL/Third Screen Media, Millennial Media, Ringleader Digital, Emediate and mobilePeople are also integrated into mFinity’s applications.

Integrating Your Technology to mFinity

mFinity also offers Open Platform with API features that can integrate with any customer’s software applications, data sources, Web feeds or other business technologies or services. This integration enables the full SMS messaging, mobile Internet, mobile advertising and Web for mobile capabilities of mFinity to be seamlessly integrated with a customer’s own core business technology, instantly “mobilizing” their business using the customers’ existing software applications and other IT.

By mobile enhancing business functions through mFinity’s Open Platform, companies can now easily mobile enhance any Web initiative. Customer care, for example, can be integrated using Open Platform APIs to offer enterprise grade SMS, mobile Internet or mobile enabled Web customer service using existing customer service call centers and IT. The possibilities are endless, and are available to any business looking to extend their customer reach via the mobile channel using business systems they already depend on.

Future Proofing Mobile

mFinity’s Open Platform offers iLoop Mobile’s customers access to powerful new mobile functionality and cutting edge consumer marketing capabilities that are seamlessly integrated with mFinity’s comprehensive suite of mobile messaging, mobile Internet and Web applications. This offers customers a “best of both worlds” solution to evolve with market changes and innovations with the benefits of a stable, integrated technology base. Open Platform already features 30+ partners fully integrated with mFinity, with exciting recent partner additions such as:

Beema: User generated animation and video clips for viral mobile marketing and social networks
CommerceTel: Interactive Voice Response for voice call interactivity
Caspio: Data management for mobile and hybrid Web applications
uVuMobile: Mobile video and audio streaming
SnapTell: Picture recognition mobile marketing with camera phones
Spinlets: Social networking “Spinlets” offering viral Web widgets enabled for mobile content delivery
About iLoop Mobile

iLoop Mobile is the leader in mobile services and technology for interactive mobile marketing, mobile advertising and mobile content distribution. The company’s patent-pending mFinityTM platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. mFinityTM is available to companies as a self-service SAAS platform enabling in-house creation and management of mobile campaigns and initiatives. iLoop Mobile also offers managed services for companies who prefer to leverage iLoop Mobile’s expertise in launching and managing mobile initiatives for them.

iLoop Mobile provides quick solutions for SMS mobile marketing, subscriptions, content delivery and enterprise programs that are integrated with a carrier-grade messaging gateway. For mobile content distribution, iLoop Mobile offers software and services for creating mobile enabled Web sites and mobile Internet (WAP) sites with automated mobile ad serving. The Web site builder offers efficient macros and templates making it easy to create Web pages enabled for mobile content delivery. The mobile site creator features a user friendly drag and drop “widget” interface that anyone can use, automated content integration with Web sites, as well as advanced XHTML editing for custom site design. All mFinity applications are integrated with an enterprise grade content management system for total control of mobile content inventories.
iLoop Mobile Contact:
Michael Ahearn
iLoop Mobile, Inc. (408) 907-3367




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