GenArt Kicks off BOXeight’s Fashion/Music/Art Week – Los Angeles Fall/Winter 2009

LOS ANGELES (RushPRNews) 03/03/09– – BOXeight and GenArt give life to Los Angeles Fashion Week this Spring 2009. This announcement marks one of many significant growth strategies for the biannual fashion week including the return to the historical and stunning Los Angeles Theater in downtown L.A. GenArt will kick-off the weekend Friday, March 13, which will run through Sunday, March 15 with two runways showcasing 20 designers including Yotam Solomon, COA, Grai, Raquel Allegra, Society for Rational Dress, Hayley Star, Sahaja, martinMARTIN, Sjobeck, Li Cari, David Alexander, Fremont, Future Heretics, UNIF, Mike Vensel, POST’AGE, The Battalion, Secta, SkinGraft and more TBA.

Art is at the core of both company’s ideals, therefore it was a natural progression to work in partnership this season as so many changes have been made to the L.A. fashion scene in the last year.

Lasia Casil, Managing Principal of BOXeight, said, “We are very excited to be working with GenArt. They have produced amazing shows in the past. Aligning BOXeight with GenArt will only further the reputation of our city’s incredibly talented designers.”

Choosing to return this season to the Los Angeles Theatre is a united effort with the owners of the theatre, the Delijani family, and BOXeight founder and CEO Peter Eaton Gurnz. Their goal is to refocus the spotlight Downtown, the epicenter of the fashion industry in Los Angeles and shed light on the revitalization of the historical Broadway corridor and the Bringing Back Broadway Initiative.

With media attention already abuzz, the talent of Los Angeles’s newest and most inventive designers will also be showcased exclusively on MTV with their new show Catwalk airing in April. Additionally, the pioneering retail website Shopflick.com will be creating a specialized section on their site for viewers to purchase items from the designers showcased at this LA fashion event. Patrick Yee, President of Shopflick says “BOXeight has emerged as the beacon for LA Fashion Week and we are proud to be supporting LA’s leading fashion designers.”

KIN Boutique will be hosting LA’s fashion elite in their exclusive VIP lounge and after party inside the theatre. Livity Outernational will be representing the “green” efforts on behalf of BOXeight, creating a “living lounge” featuring eco-artists, fashions and products promoting green awareness.

BOXeight is in its 5th season presenting during L.A. Fashion week.

Past seasons have established BOXeight as the eclectically stylish event of each fashion week. With their innovative take on the industry, they have garnered a reputation for procuring the most fashionable crowd and the hottest musical talent which has brought success and opportunity to some of LA’s most talented designers.

Key Sponsors:

-The Los Angeles Theatre & Delijani Family – http://www.losangelestheatre.com

-GenArt – http://www.genart.org

-VOX Entertainment – http://www.voxentertainment.com

-Lili Claire Foundation –

http://www.liliclairefoundation.org/index2.html-

-Simon G. – http://www.simongjewelry.com

-Reason Media Group – http://www.reasonmediagroup.com

-944 Magazine – Official media sponsor – http://www.944.com

-Shopflick – http://www.shopflick.com

-MAC Cosmetics – http://www.maccosmetics.com

-Stickam – http://stickam.com

-Candlelight – http://www.candlelightsimivalley.com

-Estilo Salon – http://www.estilosalonla.com

-Robert Ramos Products – http://www.robertramos.com/home.html

-Kin Boutique – http://www.loveyourkin.com

-Nylon Magazine – http://www.nylonmag.com

-Jana Water – http://www.janawater.com

-Dim Mak – http://www.dimmak.com

-Sjobeck Denim – http://www.sjobeckdenim.com/index.asp

-PROPR – http://proprstyle.com

-Livity Outernational – http://www.livity.org -Africa Dream Project – http://www.africadreamproject.org

Confirmed entertainment includes Simian Mobile Disco, Carney, Larkin, Lovvers, More Amor, and Jason Eldredge (KCRW), The Adams Brothers, Daisy O’Dell, Darrel Adams, Alexandre, Major vs La Bastinado, Thee Mike B, Acid Girls, Jeniluv, Franki Chan, Jonny Boy.

About BOXeight

BOXeight is a collaborative arts organization, founded by artist/photographer/designer Peter Gurnz, dedicated to the rejuvenation of a downtown arts community and thriving neighborhood.

Its 12,000 sq ft. Gallery and studio is housed as the cornerstone of a downtown resurgence within the Los Angeles arts community. Our structure of support embodies likeminded city leaders, including Mayor Antonio Villaraigosa, curators, real estate professionals, community activists, moguls and artists all believing in one goal: to utilize combined resources to provide inspiration, support, affordable studio space, entertainment, fun and commerce to Downtown Los Angeles.

BOXeight is steadily becoming one of the leading arts organizations in Los Angeles by nurturing emerging talent, establishing a network between the artistic community in its entirety (art/fashion/music) and bridging the gap among artists and their neighborhoods one square foot at a time.

About GenArt

Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, San Francisco, Miami and Chicago Gen Art produces over 100 events annually ranging from media generating high profile programs including a week-long film festival to star-studded fashion shows to the Vanguard Art Fair during Miami Art Basel, to more intimate programs such as art receptions and tours, film screenings and live music showcases.

About Los Angeles Theatre

The Los Angeles Theatre, built in 1931, is a National Register landmark located in the heart of the Los Angeles Broadway Historic Theatre District. The Theatre was the last and most elaborate of the movie palaces built on Broadway between 1911 and 1931. When it opened in January of 1931 it was advertised as “The Theatre of the Unusual” because of many of its unique features. During the 1980’s, the ownership of the theatre changed for only the second time in its history, going from the family of William Fox to Delson Investment Group. Delson Investment has continued to maintain and upgrade the theatre. It has become a unique location for filming and video. It has been used in several feature films, including New York, New York, Jim Carrey’s Man on the Moon, Chaplin, Charlie’s Angels II, and recently Cinderella Man. As Downtown finds a renewal of energy and life, driven by the recent influx of new residents inhabiting the old buildings and lofts of the downtown historic district, the Los Angeles Theatre looks forward to opening its doors to a new century of theatre goers.

When: March 13-15, 2009Press Check In: By AppointmentWhere: Los Angeles Theatre, 615 South Broadway, Los Angeles CA 90013Tip Sheet available at check in.

This is a public event. For more information and tickets visit www.boxeight.com.All media must be pre-approved for attendance, please RSVP to PR@boxeight.com.

ease RSVP to PR@boxeight.com.