“Entertainment Tonight” HSN and World Wrestling Entertainment showcase Commit to Silverlight Partner Initiative

Microsoft Delivers Silverlight 1.0, Extends Support to Linux
“Entertainment Tonight” HSN and World Wrestling Entertainment showcase new online experiences; more than 35 partners commit to Silverlight Partner Initiative.

 REDMOND, Wash. (RUSHPRNEWS) Sept. 5, 2007 — Microsoft Corp. today released to the Web (RTW) Silverlight™ 1.0, a cross-browser, cross-platform plug-in for delivering richer user experiences on the Web.

In addition, Microsoft will work with Novell Inc. to deliver Silverlight support for Linux, called Moonlight, and based on the project started on mono-project.com.

Silverlight significantly reduces development and deployment costs and provides enhanced Web audio and video streaming and playback using industry-leading Windows Media® Technologies. Microsoft unveiled new Silverlight customer experiences on “Entertainment Tonight,” HSN and World Wrestling Entertainment, and also launched the Silverlight Partner Initiative, a program designed to foster collaboration among solution providers, content delivery networks, tools vendors and design agencies.

“Our expectations for compelling, immersive experiences on the Web are increasing daily,” said Ray Ozzie, Microsoft’s chief software architect. “With today’s release of Silverlight 1.0, we’re making it possible for developers and designers to deliver to individuals the kind of high-def experiences they crave by integrating data and services in rich and unique ways. Silverlight will further accelerate the growth in rich interactive applications by giving developers and designers new options for delivering great experiences that span the Web, PC, phone and other devices.”

Microsoft, Novell Respond to Shared Customer Demand for Silverlight and .NET

Microsoft is committed to ensuring that organizations have the best tools and resources to begin building Silverlight-based solutions with the broadest possible reach. The decision to work with Novell to offer Silverlight support for the Linux platform is in direct response to customer feedback, and both companies are optimistic about the impact this extended partnership will have in the industry.

“Silverlight is a popular new way to build and deliver cross-browser, cross-platform experiences on the Web,” said Miguel de Icaza, vice president of Developer Platforms and leader of the Mono project at Novell. “Novell is excited to work with Microsoft to extend Silverlight beyond Windows® and Macintosh to Linux with Moonlight, so Linux users everywhere can enhance their rich media and interactive experiences on the Web.”

Leading Broadcast, Online Content Providers Light up the Web With Silverlight

“Entertainment Tonight,” HSN and World Wrestling Entertainment as well as several Microsoft Web initiatives including the “Halo® 3” preview, Tafiti.com and The Podium ’08 are just a few of the brands already demonstrating the power of Silverlight. “Entertainment Tonight,” the No. 1 entertainment newsmagazine, worked with interactive design agencies REZN8 and IdentityMine Inc. to build a complete minisite dedicated to Emmy Award coverage linked from ETOnline.com and TheInsiderOnline.com. This is the first phase in ET’s long-term commitment to build Silverlight-powered minisites to cover high-profile entertainment events.

“When ‘Entertainment Tonight’ was launched 27 years ago, we changed the way the world saw celebrity news. I’m thrilled to be partnering with Microsoft® Silverlight to put ‘Entertainment Tonight’ on the leading edge again and give our viewers a virtual front-row seat at Hollywood’s biggest events,” said Linda Bell Blue, executive producer of Entertainment Tonight. “‘ET’ is the first stop for the stars at the 59th annual Emmy Awards, and with Microsoft’s revolutionary new technology we will create a truly unique interactive experience — from the red carpet for all the fashions and backstage with Mary Hart and the winners to going inside our exclusive after-party that all of Hollywood is talking about. This is going to be fun.”

To foster greater involvement and collaboration within the interactive media industry, Microsoft is rolling out the Silverlight Partner Initiative. More than 35 companies have already signed up to support Silverlight and take advantage of a broad range of marketing and technical benefits enabling them to be more successful. The current list of Silverlight Initiative partners by category follows:

• Content delivery networks, infrastructure providers: Advection, Akamai Technologies Inc., CacheLogic, Edgecast Networks Inc., Internap Network Services Corp., iStreamPlanet Co., Level3 and Limelight Networks
 
• Design agencies: Avenue A|Razorfish, BLITZ, Cynergy Systems Inc., frog design inc., IdentityMine Inc., Lightmaker Group Ltd., Metaliq, Resolute Solutions Corp., REZN8, Schematic and VML Inc.
 
• ISVs/IHVs: Anystream Inc., DayPort Inc., Electric Rain Inc., Inlet Technologies Inc., Pinnacle Systems Inc., Rhozet, Sonic Solutions, Tarari Inc., Telestream Inc. and Winnov LP
 
• Solution providers, systems integrators: BUYDRM, Liquid Compass, MPS Broadband AB, Narrowstep Inc., Skinkers, Swarmcast and Twofour Digital
 
With its portfolio of application platform technology capabilities and products, Microsoft is both a longtime leader in development tools and a pioneer in enhancing user experiences on the Web and desktop. The tight integration between Visual Studio® and Expression Studio allows developers and designers to easily share projects, designs and code to create stunning, high-quality applications faster and in a more cost-effective manner.

In addition to the release of Silverlight 1.0, Microsoft released Expression Encoder 1.0 (formerly Expression Media Encoder), a tool that makes it simple for professionals to encode, enhance and publish rich media content to Silverlight. The intuitive interface allows users to rapidly encode a wide array of file-based media content formats into a Silverlight experience. Expression Encoder also eases production of live events using sought-after features such as multisource switching and publishing of content to services including Silverlight Streaming by Windows Liveâ„¢.

Product Information and Availability

Those wanting more information or to download Microsoft Silverlight 1.0 and Expression Encoder should visit http://www.silverlight.net. At IBC2007 in Amsterdam Sept. 7–11, Microsoft will provide demonstrations of Silverlight 1.0, and Expression Encoder at the Topaz stand. More details about today’s announcements can be found in the online press room at http://www.microsoft.com/presspass/presskits/silverlight/default.mspx.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

-END-

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