Want to differentiate your business in a meaningful way? Expert explains how in forthcoming book
â€œWhen Steve Yastrow writes, I pay close attentionâ€¦We is a superb bookâ€—Tom PetersÂ
New York, NYÂ (rushprnews) November 30, 2007– Customers today have more product and service choices available than ever before. So what motivates a customer to choose your product or service instead of a competitorâ€™s?Â Itâ€™s not necessarily the product or service, says leading expert Steve Yastrow. Â According Yastrow, â€œIn todayâ€™s world, it is extraordinarily difficult for customers to distinguish your business solely on the merit of your product or service alone.Â
- Create relationship-building encounters, instead of relationship-eroding transactions
- Connect multiple customer encounters into an ongoing conversation that creates a strong We relationship
- Rethink how they think about customersâ€¦and reshape how customers think about them
Part manifesto, part how-to guide, We is a clever, insightful, and thought-provoking guide that explains how businesses can achieve dynamic new levels of success. Â
Kenzi Sugihara, Publisher at SelectBooks, commented, â€œIn We, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates customers â€“ and what businesses can do about it.Â Full of fresh, original and much-needed insights, We provides a cutting-edge look at how and why businesses need to take a new approach to customer relationships.â€Â
Steve Yastrow is one of the countryâ€™s leading authorities on marketing and branding.Â The author of Brand Harmony, Yastrow lives in
Deerfield, Illinois. SelectBooks (www.selectbooks.com) is an independent publisher headquartered in
New York. We: The Ideal Customer Relationship will be available through online retailers and in better bookstores nationwide inÂ January, 2008.Â Members of the news media wishing to request an advance review copy of interview with Steve Yastrow are asked to contact Maryglenn McCombs by phone â€“ (615) 297-9875, or by email â€“ firstname.lastname@example.org
Contact: Maryglenn McCombsPhone:Â (615) 297-9875Email:Â Â email@example.comÂ Â
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