What’s On For the What’s Next TV Audience Launches New Online TV Show for Viewers with Short Attention Spans

Los Angeles, CA (RUSHPRNEWS)09/18/2008 — Since the recent online debut of Clevver TV (, a record number of viewers have tuned in to find out ‘What is Clevver in the World of Entertainment.’ Produced by (, the new Internet television series features short entertainment newsbytes highlighting what’s cool, current and clever in Hollywood and beyond. The site produces 20 webisodes each month, with plans to launch additional shows and live webcasts in the next six months.

Not long ago, advertisers began adjusting the length of commercials to grab consumers’ attention. Now television producers are using the same strategy to lure viewers online. With some segments as short as 90 seconds, Clevver TV delivers the latest buzz in entertainment news to cater to younger audiences with short attention spans, and viewers who are tight on time. Over two million viewers have tuned in to Clevver TV to get the latest updates on their favorite celebrities, television shows, films and music artists in three minutes or less.

“ launched as an alternative to larger video websites that typically have a lot of videos on their site but only a few videos that most people really want to see,” said Michael Palmer, Director of Production and Business Development. “At we have gathered all the best premium video content from popular movies, music, video games, television and more for our users. The Clevver TV show allows us to expand on this concept by giving viewers the best in entertainment news in a short, easy-to-watch format.”

Hosted by Dana Ward and Joslyn Davis, Clevver TV episodes feature high-quality graphics, catchy soundtracks and cutting edge production. Recent episodes have covered some of the hottest and most talked about movie previews, television shows, album reviews, pop stars, and celebrity gossip.

“It’s exciting to see how quickly our fan base is growing, and we’re always looking for new ways to expand our reach,” said Palmer. “Our concept is progressive and evolving, and we look forward to continuing to develop unique programming specifically for this growing market.”

All programming is supported by advertising. To learn more about Clevver TV or to advertise with, visit

Watch a Clevver TV show: Harry Potter and the Half-Blood Prince Preview (

About Clevver:

Based in Beverly Hills, Clevver is a streaming video entertainment website. Clevver offers some of the best in premium video entertainment content ( from major movie studios, record labels, television networks, video game developers and more. The site also allows visitors to watch and easily share their own original video content worldwide through the Web. In 2008, the site launched Clevver TV, its first original online television series, which has been seen by more than two million viewers.

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Contact Information
Michael Palmer
Clevver Media


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