Social media is always growing and evolving, and it’s important that you evolve along with it. Web Success Portal is a team of marketing experts dedicated to helping businesses succeed in an ever-more digital world. 

Web Success Portal has helped countless businesses explode into the digital age and upgrade their digital marketing beyond anything they could imagine. I asked Web Success Portal to give me a list of their best social media tips for small businesses and brands that need to make a huge impact with a limited marketing budget. 

Here are some of the top tips they gave me.

Study Your Audience

The first thing you should do as a small business, according to the experts at Web Success Portal, is to study your audience. Hop on social media and take a look around communities where you believe your audience hangs out. 

Do you have a brand that would appeal to gamers? Maybe it appeals to parent gamers specifically? Well, where do those parent gamers hang out? Hop on Reddit, find a subreddit for parent gamers, and see what they’re posting over there. 

Now you know a little more about your audience. Expand this strategy to multiple platforms and use it to figure out what your specific audience enjoys, so you know how to interact with them. 

Diversify your Posts

If you want to sell something, you don’t just walk out into the middle of the street with a blow horn and scream about what you’re selling. The only people that would buy your product are those that already know and want it. The same logic applies to social media. 

You won’t gain new followers if all you do is advertise. This is one of the biggest digital marketing mistakes to avoid early on. 

You have to mix it up with funny posts, engaging questions, videos, stunning imagery, etc. Give people a reason to follow you, and they’ll be more likely to check out your business afterwards. 

Build a Community 

Once you know your audience, you should aim to build a community with your audience. Many businesses and brands start Discord channels, and there’s no reason that your business can’t have its own. If your target customer skews towards the younger side, then they likely use Discord. 

You can use Discord to start conversations, ask for feedback, post about deals, etc. It will make your business very unique. If your target customers do not skew younger, or you don’t think they use Discord, you can use Facebook to do the exact same thing. 

Reach Out To Influencers

Influencer marketing is still hot and happening, according to the Web Success Portal experts. Dealing with influencers is a cheap way to dip your toes into celebrity endorsements. They are extremely effective and build legitimacy in your brand. 

The best part is influencer marketing is still extremely cheap. We don’t expect the ROI on the strategy to remain as high as it is forever, but there’s no reason not to strike while the iron is hot. 

Engage with your Community 

Once you have a community and influencers that are willing to support your business and your brand, it’s time to talk to them and show them you care. Host events, Tweet at people, and do everything you can to build legitimacy and engage with your audience and your customers. 

This is a great way to get feedback and come off as more genuine and not so business-like, which people absolutely love nowadays.