When it comes to running a blog this is a continuous project which you will have to ensure that you are always looking to reinvent. Many blogs start off with the very best of intentions, but after a couple of years, they can become stale in terms of what they are offering the viewer. Search engine marketing campaigns no longer work. This is why it is important that bloggers are always aware of what kind of user experience they are able to offer their readers. This has become a buzz phrase in recent years in the world of digital marketing, and it is a total approach which seeks to make your visitors have a better experience.
There is much to focus on such as web design, content, page load times, link quality, and navigation, and this is why it is so important.
SEO is just as relevant now as it ever has been, more so in fact, and that is something which bloggers should be working on. Such are the requirements of an SEO-friendly site, you can in fact improve your search engine optimization when you work on the user experience. Ultimately the algorithm which the search engine uses is about delivering the best Ux, so one really does help the other. Improve your Ux and count on an SEO boost.
Bringing In More Traffic
The better the experience that a user had, the more inclined that they are going to be to share that with the rest of the world. This is very valuable indeed to a blog owner, who can introduce new users and higher volumes of traffic through shared content. If however, you are not providing a great experience for the user then they really have no reason to share it, which will cost you that important boost in traffic.
Retain Visitors and Increase Loyalty
Through the improvement of your user experience you are going to be able to both increase the number of loyal visitors and make sure that those which you have remained. It is critical to balance both introducing new people and keeping existing supporters happy, and user experience is exactly how to go about it.
Blogging is all about community and working alongside other blogs within your niche is a great way to grow your own blog and forge your way in the community. This however is unlikely to happen if you have a website which is slow, poorly designed, or with hit-and-miss content. Through the improvement of the user experience which you offer, you will put yourself in a great position to work with other bloggers through link exchanges and guest posting, and possibly even more than that. Agreements like this between two bloggers should be mutually beneficial, so if you are not able to provide value, you are going to be unlikely to find many who will want to work with you.
These are the reasons why you should always make sure that you have a keen focus on what kind of experience users are getting from your website.