How Tech Can Give Your New Business a Kickstart

When starting a new business, one of the biggest dreams is to try and make its takeoff as smooth as possible. From here, you’d love to see profits pouring in and your brand scaling upwards. Indeed, this is every entrepreneur’s wish – to realize a positive ROI in the shortest possible time.

Are you looking to grow your business fast and consistently? One of the easiest ways to achieving great results is by incorporating technology and automating every possible aspect of your business.

Not sure where to begin? Read on to understand simple ways tech can help your new business start off on the right foot.

Top 5 ways tech can help boost your business startup’s growth

Simplified search for business funding

Getting funding to kick-start a new business is one of the toughest hurdles that most owners working with limited personal finances have to overcome. For some, this means going through the traditional fund-sourcing process hoping to find some money to bring their business idea to fruition. However, there’s an easier route in the form of web and mobile tech funds which you can find from prospective financiers.

For example, the idea of crowdfunding is becoming more popular by the day whereby all you need is to visit the website of a reliable financier and pitch your business product, idea or project to the would-be benefactor’s online community. You’re then required to wait for approval or disapproval of your funding request.

Alternatively, you can choose to seek customer validation in the hope that some customers will back your idea and funding it. This strategy entails having your prospects test your service or product before you can launch it. For example, you can present a free beta version of your premium mobile app for downloads to gain your buyers’ trust and increase chances of getting their funding.

Better customer engagement strategies

The initial marketing strategy you use on your prospective customers will likely make or break the deal. In this regard, you should first research your prospects to ascertain they’re your perfect target. Besides, the way you engage both your current and would-be clients is a critical factor to your business’ initial success.

A great way to ensure you’re engaging the right market and using the appropriate language that they appreciate during your exchanges is by incorporating modern tech like a customer relationship management (CRM) system. A few good tools to consider here include Hubspot and Salesforce CRM.

Lower production costs

The high overall cost of producing and availing a finished business product or service to customers tends to pose the biggest challenge for most business owners looking to kick-start a new business. Luckily, using tech, you can now research and obtain raw commodities cheaply to lower this cost. For example, you can use 3D printing technology to output higher quality products at a fraction of the cost.

Besides, with the increasing popularity of web employee-handling platforms, you can now hire and outsource most of the tasks involved in business development to suitable yet highly affordable specialists. Hiring these freelance workers helps you save heavily on physical space, commuter charges, and the overall production cost.

Streamlined financial transactions

You may have a winning business strategy but believe it, you don’t have it all if your financial management system is sluggish. Investing in a reliable system to manage your finances saves you huge chunks of time and money during transactions.

Since you’re looking to maximize your ROI, it’s vital to research several financial management integrations before deciding on the best one that aligns with your business needs. If you’re in the search for a sound financial tool, this xero vs quickbooks comparison guide is a good place to start. Learn more about these two industry leaders to ascertain which best integrates with your business model, hosts the features you’re looking for, and is cost-feasible.

Enhanced visibility

Integrating modern tech options like mobility and holographic telepresence enables your business to stay visible and easily accessible to your customer base. Also, consider cultivating a permanent social media presence for your business to ensure that you’re enjoying the numerous benefits that social platforms present to online businesses today.


Incorporating modern tech into your business is a must-have in the present age if you’re looking to grow and make your startup profitable. Automate as many processes as you can in your business but don’t also forget to maintain a personal touch with your consumers whenever possible.

How are you leveraging the power of technology to grow your new business? We’d love to hear!

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