The process of creating a blog that has consistent traffic and produces income is going to take hard work over a long time. Creating the best content possible is obviously the most important aspect of growing a blog. Visitors are unlikely to come back to a website if the content they read, watched, or listened to did not engage them emotionally or educate them. A good mix of content is also important whether it is articles followed by videos or podcasts held once a week to address reader questions or comments. The following are tips to help grow a personal finance blog that produces good traffic as well as a bit of income for the blog owner.
Offsite Link Building Is Imperative
The process of ranking for certain personal finance keywords and phrases means that creating linkable content and link building on relevant publications has to be done. People frequently search financial questions and having an article that addresses this question can be of huge importance. This can turn a specific blog into the place a person goes to when they need financial advice or a question answered. Reaching out to relevant publications to contribute a piece of content linking back to your site in the content body or author bio will have to be done. Outsourcing this can be difficult as you want to make sure who you hire are ethically building links back to your website.
Cover New Topics
Covering lesser known topics like the Wilshire 5000 is important as understanding different parts of investing can allow a person to grow their money. There could be one type of investing that a person learns about and understands far more than another. Readers that have profited from reading the blog or started saving more money by budgeting appropriately are going to return. Poll readers to see what they would like covered as returning traffic is only going to grow add revenue.
Social Media Can Result In New Readers
Engaging with readers on social media is important as it fosters reader loyalty and creates a sense of community. Frequently people love to debate and discuss certain topics so sharing each piece of content published on the site is important. Commenting on other relevant articles in the industry can help spark conversation and generate followers. Becoming a thought leader on certain topics should be the goal as this can result in a massive amount of readers.
Sponsored posts can be written by the website or by an outside company or marketing agency. Accepting money for these posts is completely ethical as long it is noted the post has been paid for. This aligns with FCC regulations as otherwise promoting a product or company can be seen as unethical. There could be quite a few opportunities for these if working directly with a marketing agency. Creating these types of partnerships can be profitable and even more so if you create other successful blogs in various niches.
Take the time to create a strategy of growth keeping the above tactics in mind. Growing a successful personal finance blog can not only be profitable but rewarding as the advice given can truly change lives.