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Independent Testing Certifies Vidazorb as Having the Longest Shelf Life for Non-Refrigerated Probiotic Supplements

July 28, 2010

BELTSVILLE, MD (RPRN) 07/28/10 — Traditionally, probiotics have not had a long shelf life, some only lasting a few weeks or occasionally a few months. Many of the probiotic products such as yogurts, drinks and some dietary supplements, require refrigeration in order to keep the bacteria strains alive even for short periods of time.  Vidazorb® chewable probiotics, however, were developed with the goal of achieving a long shelf life with no refrigeration. The motivation for this is explained by E. Frank Hodal, Jr., founder and CEO, Little Calumet Holdings, LLC, makers of Vidazorb®, “I wanted to produce a product that could easily be transported under extreme conditions to the far flung corners of the globe where people are in the greatest need. Areas of the world where there is no running water or electricity, let alone refrigeration.”

To achieve this was no small feat. The company undertook in-depth research and development to discover a way to keep probiotic strains alive and effective for five years, at room temperature. Initial testing validated two years and now further empirical results have confirmed three years and counting.

“We are thrilled to be able to

offer an extended shelf life to ensure that our customers get a real benefit from Vidazorb®,” says Hodal, “science and research are ever-changing, it drives our brand and we always strive to incorporate the latest science in order to offer the best product to the consumer.”

Probiotics are increasingly receiving more scientific validation as to their positive effects on human health. Vidazorb® chewable probiotic supplements are a healthy, convenient way to provide essential bacteria for the gastrointestinal tract, helping improve digestive health while boosting immunity.

About Vidazorb®
Vidazorb® represents the development of superior shelf-stable, chewable probiotic formulations to provide essential support for core health needs. Research and development, together with a commitment to quality and efficacy, define Vidazorb® as a brand of integrity and excellence. For more information, visit www.Vidazorb.com. For engaging, kid-friendly probiotic information, visit www.Zorbee.com. To learn more about the importance of, and science supporting, probiotics, visit www.YouAreWhatYouAbsorb.com.

Vidazorb® can be purchased online at vidazorb.com and drugstore.com.

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