Jackson Fans to be Gifted at “This is It” Bow

November 6, 2009

Jackson Fans to be Gifted at “This is It” Bow

LOS ANGELES (RPRN) 11/06/09 — By: Stephanie Tsoflias

As the masses rush to catch a final glimpse of the King of Pop in THIS IS IT, we’ve learned that fans can take home a special piece of MJ this weekend. In conjunction with the national release of Michael Jackson’s documentary, moviegoers will receive a certificate for the Officially Licensed and Jackson Estate Approved MJ Commemorative Coin.

The campaign, giving fans a chance to honorthe pop icon, launches at theatres in the Top 10 U.S. Markets starting this Friday, October 30^th at all THIS IS IT showings and runs through December. For each ticket purchased at the box office, the purchaser will receive a certificate directing them to the official website where they will have the exclusive opportunity to collect a piece of history.

Additionally, Jackson fans and moviegoers get the chance to participate in an exclusive TEXT TO WIN marketing campaign on Screenvision. While fans relax in their seats before the feature begins, they

will be prompted to text MOONWALK to the number on the screen. The fastest fan to respond will take home a free MJ Collectable Coin.

It’s a campaign many fans can get excited about as they document the “remember the time” they spent sitting in theatres, chomping on popcorn watch MJ’s final days on stage.

The Michael Jackson Commemorative Collection is exclusively produced under an approved license from the Estate of Michael Jackson. Bravado International Group, the world’s leading music merchandising company, teamed up with The First Commemorative Mint Inc. to exclusively manufacture the King of Pop, one-of-a-kind memento. The collectible, one-of-a-kind mementoes feature an iconic Michael Jackson image to remember the one and only Man in the Mirror, in brilliant color on never before circulated Kennedy Half Dollars. Over 20,000 were snatched up just 15 minutes on QVC in anticipation of movie’s release. For more information go to www.kingpopcoin.com

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About the author:

Jeffrey Jolson is Hollywood Today founding editor-in-chief and a RushPRnews partner and contributor since 2006. Jeffrey, of the Al Jolson family, also founded HollywoodReporter.com and Grammy.com. Hollywood Today reporters have written for Vanity Fair, Rolling Stone, Forbes, Variety, The Hollywood Reporter, the New York Times, the Boston Globe, The San Francisco Chronicle, AP, E!, Popular Science and Popular Mechanics.

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