Megan Fox, Shia and Transformers Bots Pull off Record $200 Million Opening

June 30, 2009

Michael Bay flick makes $112M US and over $201M overall

By Jeffrey Jolson

Megan serves up

HOLLYWOOD, CA (RPRN/Hollywood Today) 6/30/2009 - It wasn’t Megan Fox’s clear blue eyes or Shia LeBeouff’s young but inspired acting, yet the effect, not effects of Michael Bay’s “Transformers: Revenge of the Fallen,” as it breaks records round the globe — and the universe if they are listening to the sci-fi soon-to-be classic.

In order to understand how Hollywood zooms when economic times are bad, “Up” broke the $250M mark and “The Hangover” rocked to $183 million and should pass $200M in a week.

Why we spend our money on movies instead of food when times are troubled has been a point of economist’s debates since the Great Depression. Yet they don’t understand a good picture. It makes you laugh, thrills your ass or scares you - therefore providing food for the soul.

TR2 gave you all three (see related HT story), and gave it to you at the right time for an action pic, with $112 domestic weekend and $201 million US overall and near $300 WW..

The chick flick “The Proposal” sold another $19 million wedding cakes, while the dude movie “The Hangover,” cooked up another $17 million headaches for an $183 mil cume. So which one do you take a date to? The answer is, and always has been, the chick flick - or you end up at the Trekkie fest alone.

Speaking of which, the new “Star Trek” is up to $246 million, — the JJ Abrams version happens to be a good film –yet that may not get you a date either.

Instead try “Up,” which can’t soar much higher for Pixar, now at $250 million cume after $13M in its fifth week.

WEEKEND TOP 5 STUDIO ESTIMATES, JUNE 26-28, 2009

Rank. Movie Title (Distributor)
Weekend Gross | Theaters | Total Gross | Week #

1. Transformers: Revenge of the Fallen (Paramount (DreamWorks))
$112.0 million | 4,234 | $201.2 million | 1

2. The Proposal (Buena Vista)
$18.5 million | 3,058 | $69.1 million | 2

3. The Hangover (Warner Bros.)
$17.2 million | 3,525 | $183.2 million | 4

4. Up (Buena Vista)
$13.0 million | 3,487 | $250.2 million | 5

5. My Sister’s Keeper (Warner Bros.)
$12.0 million | 2,606 | $12.0 million 1
Boxofficemojo.com

Source: Hollywood Today

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About the author:

Jeffrey Jolson is Hollywood Today founding editor-in-chief and a RushPRnews partner and contributor since 2006. Jeffrey, of the Al Jolson family, also founded HollywoodReporter.com and Grammy.com. Hollywood Today reporters have written for Vanity Fair, Rolling Stone, Forbes, Variety, The Hollywood Reporter, the New York Times, the Boston Globe, The San Francisco Chronicle, AP, E!, Popular Science and Popular Mechanics.

http://www.hollywoodtoday.net

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