iLoop Mobile Partners With Nexage To Maximize Mobile Ad Serving Revenue and Fill Rates

SAN JOSE, CA (RPRN) 6/23/2009-–iLoop Mobile, the leader in mobile technology and services for interactive mobile marketing and mobile content delivery, announced today a partnership with Nexage that will enable “hyper-optimized” mobile ad serving for iLoop Mobile’s platform. The Nexage AdMax Gateway solution brings together all major mobile ad serving networks and unifies them as one inventory source, delivering the most relevant, targeted ads to a mobile site page. This proprietary solution solves challenges faced by mobile publishers such as low ad fill rates and low effective CPMs.

The AdMax Gateway is an ad optimization and mediation service providing publishers with higher fill rates and effective CPM than could be previously achieved. There are three key advantages to the AdMax solution:

1) it is integrated with and can serve ads from all major ad networks globally, in addition to those from the client company; hence there is a much larger ad inventory than can be offered by any individual ad network

2) AdMax uses proprietary algorithms based upon multiple key criteria to determine which ads will yield the highest revenue in response to an ad request

3.) it improves the effectiveness of ad targeting–a benefit in attracting higher value ads–by making use of profile information such as location, operator, phone type, etc.

When combined with iLoop Mobile’s sophisticated mobile site builder, mobile site publishers now have a solution to create media rich, interactive mobile sites that also maximize revenue by delivering the most relevant and targeted ads to the viewer. This partnership brings together two market leaders, offering state-of-the art site creation and ad serving in one easy to use solution.

“We see Nexage’s AdMax as the most efficient and effective solution for helping our customers maximize their revenue in mobile Internet,” said Matt Harris, CEO at iLoop Mobile. “Aside from increasing their mobile ad revenue, AdMax also simplifies the entire mobile ad ecosystem. Customers can work with one vendor and still have access to all the mobile networks with whom they were previously working, as well as dozens of others, increasing the available inventory dramatically, while reducing the workload to support the increased inventory. This is a win for everyone in the mobile ad distribution channel.”

“iLoop Mobile’s client list includes the largest entertainment companies and content publishers worldwide,” said Dev Gandhi, CEO of Nexage. “The addition of AdMax to their market leading mobile platform will create a uniquely complete solution for mobile Internet marketing and monetizing mobile site traffic.”

About iLoop Mobile
iLoop Mobile is the leader in mobile solutions and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobile’s platform offers an integrated self-service SaaS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, IVR, mobile advertising and many other mobile initiatives. Professional services and mobile marketing expertise are also available for companies looking for assistance with their mobile campaigns. For more information visit www.iloopmobile.com.

About Nexage, Inc.

Nexage is a leading developer of mobile advertising solutions that enable publishers to maximize ad revenue from their mobile properties. Its leading product is the AdMax Gateway, a hosted ad optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently AdMax powers tens of millions of mobile ads per month for tier-1 publishers, broadcasters and operators.

iLoop Mobile Contact:

Michael Ahearn

VP Marketing

(408) 907-3367

michael.ahearn@iloopmobile.com