Social Networks Offer More Monetisation Possibilities Than Ever Before

June 18, 2009
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LONDON,UK (RPRN) 6/18/2009--Reality Digital, the leading provider of brand focused social media solutions, has revealed that many brands need to make the most of the opportunities for monetisation offered by web community software.


When it comes to marketing, many brands have a tendency to shy away from the term "social media", seeing the online movement as a trend . Other brands want to get involved but aren't sure how or where to get started. Reality Digital has highlighted the importance of social media for brand awareness, promoting its value of being a very effective communication tool for interacting with key audiences.

By creating a social network, brands have an opportunity to monetise their community in a number of ways, such as by advertising with display or video adverts, or agreeing major sponsorships, for example the launching of a contest.

One of Reality Digital's key products is its Opus Platform software, used for the creation of a white label social network, which can be tailored to the specification of any brand. The Opus platform features allow for user generated content, so that users can upload and implement their own material, as well as the enterprise media management tool to enable the easy monitoring, customisation and monetisation of the network. High definition video formats are also supported, further enriching the experience of a brand's social network for its users.

Rob Proctor, Head of EMEA for Reality Digital, commented: "There are still a large number of brands that are not making the most of the monetisation possibilities of social networks. Whilst extending a brands communication potential, a social networking platform makes a brand much more engaging and interactive for its consumers, and offers profitability through advertisement and sponsorship deals."

The Opus Platform operates a brand safe environment, so any risk of content negative towards the brand appearing and spreading within the community is eliminated. Opus can be implemented in as little as two weeks, and has high performance capabilities to support the most active of communities and intensive sharing environments.

For more information, visit www.realitydigital.com, or call 0203 1785883.

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About Punch Communications

Established in 2003, Punch Communications is a PR agency that specialises in providing strategic PR consultancy, including media relations and training, product launches and crisis management that has significant and measurable impact on client’s business. In addition to traditional PR services, the PR Company is amongst the most prominent to offer Digital PR services such as SEO, social media engagement and online media relations to Technology PR clients around the world, along with customers in the construction, automotive, manufacturing, media and education sectors. For more information, contact Punch on +44 (0) 1858 411600, visit www.punchcomms.com or email pete@punchcomms.com.

Filed Under: New Media - WEB 2.0, Social Media, PRESS RELEASE, YAHOO NEWS, GOOGLE NEWS

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