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Social Networks Offer More Monetisation Possibilities Than Ever Before

LONDON,UK (RPRN) 6/18/2009--Reality Digital, the leading provider of brand focused social media solutions, has revealed that many brands need to make the most of the opportunities for monetisation offered by web community software.

When it comes to marketing, many brands have a tendency to shy away from the term "social media", seeing the online movement as a trend . Other brands want to get involved but aren't sure how or where to get started. Reality Digital has highlighted the importance of social media for brand awareness, promoting its value of being a very effective communication tool for interacting with key audiences.

By creating a social network, brands have an opportunity to monetise their community in a number of ways, such as by advertising with display or video adverts, or agreeing major sponsorships, for example the launching of a contest.

One of Reality Digital's key products is its Opus Platform software, used for the creation of a white label social network, which can be tailored to the specification of any brand. The Opus platform features allow for user generated content, so that users can upload and implement their own material, as well as the enterprise media management tool to enable the easy monitoring, customisation and monetisation of the network. High definition video formats are also supported, further enriching the experience of a brand's social network for its users.

Rob Proctor, Head of EMEA for Reality Digital, commented: "There are still a large number of brands that are not making the most of the monetisation possibilities of social networks. Whilst extending a brands communication potential, a social networking platform makes a brand much more engaging and interactive for its consumers, and offers profitability through advertisement and sponsorship deals."

The Opus Platform operates a brand safe environment, so any risk of content negative towards the brand appearing and spreading within the community is eliminated. Opus can be implemented in as little as two weeks, and has high performance capabilities to support the most active of communities and intensive sharing environments.

For more information, visit www.realitydigital.com, or call 0203 1785883.

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