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Money Mailer Picks iLoop Mobile for Mobile Couponing

March 31, 2009

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SAN JOSE, CA (RPRN)–March 31, 2009–iLoop Mobile, the leader in mobile technology and services for interactive mobile marketing and mobile content distribution, has been picked by Money Mailer to power their text message couponing. The partnership creates a closed loop marketing campaign for Money Mailer’s local, regional and national advertisers to hit consumers at three of the most impactful conversion points—in the mailbox, on the computer, and on their mobile phones. Money Mailer is a veteran leader in the nation’s $177 billion direct marketing industry and Entrepreneur Magazine’s #1 advertising services franchise for 2009. By optimizing direct marketing results through shared mail, one-to-one, and interactive solutions, Money Mailer is able to accurately target every U.S. household with integrated solutions using a variety of proven methods.

Using iLoop Mobile’s SMS group messaging solutions, Money Mailer’s franchise offices, and its newly created division, Money Mailer Direct Marketing, enable individual small to medium size businesses and national chains to reach consumers with text message coupons and promotional offers specific to their individual marketing objectives. Money Mailer Direct Marketing partners with national clients to provide integrated direct marketing to highly targeted audiences. Consumers receive the text message coupons by simply texting a unique offer code that is displayed in a “call to action” on traditional media, Web sites or in-store displays. The text coupons are redeemed by simply showing them to a cashier when paying for the merchandise or services.

The iLoop Mobile platform provides Money Mailer the ability to offer each individual business or franchise its own individual keyword to promote in their traditional media advertising. The keyword and opt-in group management capabilities of the iLoop Mobile platform make program-wide mobile coupon management and campaign reporting efficient and easy. To date, more than 400 small to medium size local businesses and franchises are participating in the Money Mailer mobile coupon program with 3000 projected by end of 2009.

About iLoop Mobile
iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobile’s platform offers an integrated self-service SAAS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, IVR, mobile advertising and many other mobile initiatives. Professional services and mobile marketing expertise are also available for companies looking for assistance with their mobile campaigns. For more information visit www.iloopmobile.com.

About Money Mailer

Money Mailer is Entrepreneur Magazine’s #1 advertising services franchise for 2009 and is ranked as one of Inc. Magazine’s 5,000 Fastest Growing Private Companies. Money Mailer is a leader in the U.S. direct marketing industry, a sector that is capturing 53 percent of all U.S. advertising expenditures, significantly outpacing traditional advertising. By optimizing direct marketing results through integrated shared mail, one-to-one, and interactive solutions, Money Mailer is able to accurately target every household in the U.S. with integrated solutions using a variety of methods ranging from direct mail and mobile phone advertising to online coupon distribution across thousands relevant websites. To learn more call 800-Mailer-1 (624-5371) or visit www.moneymailer.com.

iLoop Mobile Contact:

Michael Ahearn

VP Marketing + Communications

(408) 907-3367

michael.ahearn@iloopmobile.com

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