PETA Nudges Iconic Chicken Chain off the Vegetarian Blacklist

September 16, 2008
Bookmark and Share
KFCKFC now offers meatless chicken sandwick - all the taste without the cholesterol or cruelty

TORONTO, CANADA (RUSHPRNEWS) 09/16/200800--The growing number of travelers in Canada who are demanding healthy, humane, and delicious meatless dishes just got a major windfall from an unlikely benefactor--namely KFC. That's because most KFCs in Canada have just introduced a delicious faux-chicken option called the Classic Vegetarian Sandwich, which has all the flavor and texture of chicken but none of the cruelty and cholesterol.
In addition, all chickens killed for the Canadian KFCs will now benefit from a new animal welfare plan. As a result, PETA called off its headline-grabbing five-year campaign against KFCs in Canada. Now, PETA has embarked on an unprecedented advertising campaign to promote the Classic Vegetarian Sandwich from Québec to British Columbia.

The new Classic Vegetarian Sandwich at most KFCs in Canada and PETA's all-out support for a former arch-enemy would make an interesting feature in your magazine.

The new offering is available at 461 locations across Canada (65 percent of the country's KFC restaurants), and in order to help steer Canadians and visitors to Canada to try the delicious faux-chicken sandwich, PETA is renting flashy billboards in Vancouver, Edmonton, and Ottawa through the fall. The billboards will feature two chickens standing in front of a KFC bucket with the tagline "What the Cluck? Vegetarian Chicken! New at Select KFCs."

"You have to taste the new Classic Vegetarian Sandwich to believe just how delicious it is," says PETA campaigner Nicole Matthews, who has organized Classic Vegetarian Sandwich giveaways at KFC restaurants across Canada. "It makes you wonder exactly what the other KFCs in the U.S. and elsewhere are waiting for."

Contact:
Nicole Matthews 757-622-7382

 

Bookmark and Share
About the author: RushPRnews.com. Newswire. Read. Write. Publish. It's Your News.

Filed Under: Health and Fitness, CONSUMMER GOODS, Animal Rights, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

Comments


Got something to say?

Name:

E-mail:

Website (optional):

Comments:

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Masher and Netlog partner to get 52 million users Mashing

LONDON 11/07/09 · – Masher, the online video mixing application, today...

Yahoo! to Participate at Upcoming Investor Conference

Sunnyvale, CA 11/06/09 · Live Webcast Available - Yahoo! Inc. (Nasdaq: YHOO)...

VOA Correspondent Wins International Broadcasting Award for Sri Lanka Coverage

WASHINGTON, D.C. 11/06/09 · Voice of America (VOA) correspondent Steve Herman was...

Social Selling in a Sales 2.0 World Live Webinar - November 11, 2009

NEW YORK 11/06/09 · WHAT?: "Social Selling in a Sales 2.0 World"...

Apple Announces Over 100,000 Apps Now Available on the App Store

CUPERTINO, CA 11/06/09 · Apple® today announced that developers have created over...

Older generation as 'web savvy' as the youngsters

London, UK 11/06/09 · As UK adoption of broadband internet services increasingly...

Google Powers Online Retail Stores

MOUNTAIN VIEW, Calif. 11/06/09 · Searching the e-store: Google Commerce Search now...

British Home Owners Lack Flood Protection According To Ratedpeople.com

LONDON, UK 11/05/09 · The flooding over the weekend nudged the rising...

VOA Special Coverage of 30th Anniversary of U.S. Embassy Takeover in Iran

WASHINGTON, D.C. 11/05/09 · As fresh demonstrations erupted across Iran, Voice of...

New MSN Designed to Be the Best Home Page on the Web

Redmond, WA. 11/05/09 · Fresh, new design delivers best of Bing, latest...

Sundance Announces Film Festival USA

PARK CITY, UTAH 11/04/09 · SUNDANCE INSTITUTE ANNOUNCES SUNDANCE FILM FESTIVAL U.S.A.,BRINGING DIRECT-FROM-FESTIVAL...

Academy Awards $450,000 to U.S. Film Festivals in 2010

Los Angeles, CA 11/04/09 · The Academy Foundation of the Academy of Motion...

Bell Brings iPhone 3GS to Canada

MONTREAL 11/04/09 · Bell today announced the availability of iPhone 3GS...

Steve Martin and Alec Baldwin to Host Oscar® Show

Beverly Hills, CA 11/04/09 · Steve Martin and Alec Baldwin will serve as...

Mobify 2.0 Launches

Vancouver, BC 11/04/09 · Top Publishers Mobify Their Websites to Improve Experience...