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10 Tips to Writing a Successful Press Release |
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1. The first lines of your press releases must include: "FOR IMMEDIATE RELEASE"
2. The second line: Date of the release
3. The third line: For more information, contact: followed by your contact information. Provide all possible contact information including mail address, telephone, fax, e-mail and web site (especially for online business).
4. Title/header should be a compelling headline. The headline makes your release stand out. Keep it short, active, and descriptive. If you don't know how, read a number of compelling headlines to get inspired. You can do a search on the Internet to find compelling headlines.
5. Hook the reader with the first paragraph. A first paragraph must summarize the five W's: who, what, where, when and why. In fact, most readers will give up if you haven't hooked them in the first few lines.
6. Put the most important information at the beginning. This is a tried and true rule of journalism. Editors receive dozens of releases everyday and they don't have the time to go hunting for the important information.
7. Don't say it, show it. Avoid saying something is "unique" or "the best". Instead, show how people will benefit - i.e. save time, save money, make their life easier, etc.
8. Get a quote from someone who has reviewed your product or used your services.
9. Spell-check and spell-check! Do remember to proofread your press release for typographical errors before you send them out.
10. End your press release with ### or with -END- after your last lines of text. This symbol lets your reader know they have successfully received the entire release.
You may also want to add a boilerplate, be it a short bio or company's profile at the end of the release. The boilerplate remains the same in all release and is typed in a smaller font. For my corporate clients, I use a boilerplate, for my own release, I always include a one-sentence bio.
Thank you,
Anne Laszlo-Howard
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5 Press Release Examples |
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Example 1 |
COMPANY NAME-tag line
Date Here
FOR IMMEDIATE RELEASE
For more information, contact:
Contact Name
Address 1
Address 2
City/State/ZIP
Phone:
Fax:
Website:
E-mail:
STRONG HEADER TO HOOK THE READER
2nd header as a teaser
Date-CITY, STATE, COUNTRY - The first paragraph contains the most important elements and most answer the Ws: Who, Where, Why and What. Answer all the important questions in the first paragraph.
Use direct language and back up any claims with facts. Get an expert quote. In the second paragraph, develop a little deeper the ideas introduced in the first paragraph. Back up your claims with quick examples. Don’t use vague language, demonstrate.
Breaking quotes up into two parts is a good way to break the monotony and also give more credibility to the words by introducing your speaker and his/her qualifications. Keep your release to 500 words or less.
Conclude again with contact information. It is recommended to include a boilerplate. That is a short statement about the company that is to be included with every distributed document.
End with ### to let your reader know that the release ends at this point.
### |
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Example 2 |
YOUR LOGO
Dear Editor,
SFT Canada’s 3rd Annual Free
Tibet Conference/Mini Action Camp will be held May 5-8 in Vancouver, British
Columbia. PLEASE LET YOUR READERS KNOW ABOUT IT.
REGISTER TODAY!
WHAT: 3rd Annual SFT Canada Conference/Mini
Action Camp
WHERE: Vancouver, BC
WHEN: May 5-8, 2005. (We ask that
participants arrive in Vancouver by the evening of May 4th and leave the
morning of May 9th.)
WHO: You! Your readers!
WHY: Strategizing, skills-building,
rabble-rousing, and celebrating to strengthen the movement for a Free Tibet
in Canada.
REGISTRATION FEE $75
The registration fee includes all
meals, accommodation, and transportation to and from the Vancouver International
Airport
CONTACT INFO: contact kate@studentsforafreetibet.org
or 778-322-3071.
WHAT: Join other students, activists,
and campaigners from across Canada for 4 days of workshops, discussions,
and strategizing about the future of the student movement for Tibet. This
year, the conference/mini-camp will include some of the trainings given
at Free Tibet! Action Camp (which is being held this year in Europe), including
direct action planning, scouting, and climbing to hang banners. This is
an exciting opportunity to skills-share with experienced SFT staff members,
trainers with the Ruckus Society, Tibetan community organizers and activists
affiliated with a wide range of social and environmental justice organizations.
DEADLINE for applications. *April
18th -
*April 28th - All travel plans must
be confirmed with Kate Woznow, SFT Canada National Coordinator
PLUS MEDIA, CLIMBING, GRASSROOTS
FUNDRAISING AND MUCH, MUCH MORE
###
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Example 3 |
YOUR LOGO
Dear Editor,
SFT Canada’s 3rd Annual Free
Tibet Conference/Mini Action Camp will be held May 5-8 in Vancouver, British
Columbia. PLEASE LET YOUR READERS KNOW ABOUT IT.
REGISTER TODAY!
WHAT: 3rd Annual SFT Canada Conference/Mini
Action Camp
WHERE: Vancouver, BC
WHEN: May 5-8, 2005. (We ask that
participants arrive in Vancouver by the evening of May 4th and leave the
morning of May 9th.)
WHO: You! Your readers!
WHY: Strategizing, skills-building,
rabble-rousing, and celebrating to strengthen the movement for a Free Tibet
in Canada.
REGISTRATION FEE $75
The registration fee includes all
meals, accommodation, and transportation to and from the Vancouver International
Airport
CONTACT INFO: contact kate@studentsforafreetibet.org
or 778-322-3071.
WHAT: Join other students, activists,
and campaigners from across Canada for 4 days of workshops, discussions,
and strategizing about the future of the student movement for Tibet. This
year, the conference/mini-camp will include some of the trainings given
at Free Tibet! Action Camp (which is being held this year in Europe), including
direct action planning, scouting, and climbing to hang banners. This is
an exciting opportunity to skills-share with experienced SFT staff members,
trainers with the Ruckus Society, Tibetan community organizers and activists
affiliated with a wide range of social and environmental justice organizations.
DEADLINE for applications. *April
18th -
*April 28th - All travel plans must
be confirmed with Kate Woznow, SFT Canada National Coordinator
PLUS MEDIA, CLIMBING, GRASSROOTS
FUNDRAISING AND MUCH, MUCH MORE
###
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Example 4 |
FOR IMMEDIATE RELEASE
Anne Howard
RushPRnews.com
1010 Cherrier, suite 1007
Montreal, Qc. H2L1H8
mailto:anne@rushprnews.com
RushPRnews: Serving Small Biz' Specific PR Needs
Simplified Press Release Efax Distribution and News Alert
4/15/2005 - Montreal, Qc. Canada- RushPRnews (http://www.rushprnews.com) announces new public relations solutions for small businesses planning marketing and public relations campaigns. This new company offers small businesses complete access to RushPRnews press release editorial, distribution and clipping services and manual site submission with a simple visit to their site. RushPRnews focuses on serving small business’s special marketing needs by offering affordable and suitable e-solutions. Private consultations are offering to discuss: upcoming public relations campaign, writing material and manual search engine submission.
RushPRnews distributes press releases within twelve hours of ordering and reaches customers' goal of gaining a media presence in the U.S. and Canada. In addition to the most up-to-date media source, RushPRnews press release distribution service includes: a free tracking device that will allow the customer to know exactly when the release was read, how long it remained open, where it was received.
RushPRnews offers a highly competitive flat rate and unlike other similar services, with no membership fee. Its press clippings search engine comes with unlimited keyword support and free updates as long as the account remains active. All clients are also assigned an email account to easily manage the receipt of notifications and of their news alerts.
"RushPRnews offers a viable solution for smaller companies that are on a strict budget but nevertheless wishes to reach their market through media relations," says Anne Howard, President of RushPRnews. "We are now able to process orders faster, collect press clippings, and provide better care and lower cost for our customers, while also expanding our market-base much quicker."
Anne Howard, a public relations veteran who has worked for the past 15 years in New York, San Francisco and Montreal is currently working with several firms to expand RushPRnews’ web presence and to form strategic partnership, such as the two recently announced with AskCommunications, Alberta and Rampell Software, Florida.
She has harnessed her vast PR experience to offer the best press release distribution services with the most up-to-date media lists, which she has personally built over the course of her career. For more information about RushPRnews services visit www.rushprnews.com. For greater details about forming strategic partnership please write mailto:info@rushprnews.com.
To reach the webmaster, write to esta@rushprnews.com
### |
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Example 5 |
| "I
believe too many of us editors and reporters are out of touch with our
readers,” Rupert Murdoch, the boss of News Corporation, one of the world's
largest media companies, told the American Society of Newspaper Editors
last week. No wonder that people, and in particular the young, are ditching
their newspapers. Today's teens, twenty- and thirty-somethings “don't want
to rely on a god-like figure from above to tell them what's important,”
Mr. Murdoch said, “and they certainly don't want news presented as gospel.”
And yet, he went on, “as an industry, many of us have been remarkably,
unaccountably, complacent.”
RushPRnews
Daily Gazette
OPEN-CALL FOR
WRITERS AND JOURNALISTS
for its Citizen
Journalism Publication
CONTACT ANNE
LASZLO-HOWARD - ANNE@RUSHPRNEWS.COM
6 / 03 /2005
- San Francisco, California/Montreal, Qc. - RushPRnews (http://www.rushprnews.com)
is looking for citizen journalists to publish articles and press releases
for the RushPRnews Daily Gazette (http://rushprnews.iuplog.com). Articles
of interest to small and minority-owned businesses and press releases will
be posted for free once facts checking is completed. Also, social activists
and environmental groups are welcome to submit announcements. Articles
will be seen on Google, Yahoo and MSN News. There are no fees to post but
also no payments made. There are no geographical limitations.
"We are hoping
to give a voice for business-owners and activists through this free publication
and as a result increase their visibility and make themselves heard," says
Anne Laszlo- Howard, President of RushPRnews. "We have a firm commitment
to small businesses and social issues and are focusing on this market-segment.
Also as a woman working in new media technology, a men-dominated industry,
I had to develop a real thick skin to be able to move forward and wanted
to create a place for others to share ideas". Citizen journalism, also
known as "participatory journalism," is the act of citizens "playing an
active role in the process of collecting, reporting, analyzing and disseminating
news and information," according to the seminal report We Media: How Audiences
are Shaping the Future of News and Information, by Shayne Bowman and Chris
Willis. They say, "The intent of this participation is to provide independent,
reliable, accurate, wide-ranging and relevant information that a democracy
requires."
Anne Howard,
a public relations veteran who has worked for the past 15 years in New
York, San Francisco and Montreal has firmly embraced this concept. She
is currently working with several firms to expand RushPRnews’ web presence
and to form strategic partnership, such as the two recently announced with
AskCommunications, Alberta and Rampell Software, Florida. For more information
about The Daily Gazette and RushPRnews services visit www.rushprnews.com.
For greater details about forming strategic partnership please write anne@rushprnews.com.
###
CONTACT ANNE
LASZLO-HOWARD - ANNE@RUSHPRNEWS.COM
Article written by Esta Weiss, website
designer.
Edited by Anne Howard www.rushprnews.com
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